This was the biggest ad campaign in YETI history, with TV, magazine, newspaper, social, digital, website redesign, and massive out of home placements in LA, Dallas, and NYC.

It was also the first major implementation of the YETI brand refresh (also by yours truly.)

Huge hired me to define a bold new look for Vanguard.

I teamed up with R/GA ATX as the Creative Director on this pitch which we won. The business challenge was launching an unknown Aussie chip in a US market but the visual challenge was how to work with the ugly-ass packaging. The answer was that this is a bold-flavored Australian chip that needed a bold US launch campaign. We needed you to feel the flavors before you tried them.

I worked with the team at 23andMe to create a brand book to explore how they can visually express their brand in new ways.

An identity and design system created for Uber to reward high value riders.

Worked with Weiden + Kennedy NY to explore a fresh look at Sprite's visual language. 

For Uber’s wildly popular ice cream day, we created a refillable cone good for endless ice cream at McDonalds across the country and designed a super fun visual campaign to celebrate it.

Game is black and white. You either have it or you don't. I teamed up with Translation to rebrand the national sportswear chain.

Worked with Hudson Rouge to redesign Lincoln Motor Company's from the ground up. The challenge was to create a heavily gestural, mobile-first experience focused around the main reason anyone visits a car company's website. Building out your ideal car.

Yes. That Fathead. The giant-athlete-stickers-on-the-wall Fathead. They wanted to move towards more sophisticated offerings and needed their brand to reflect that. I worked with Red Antler on a few looks. Fun project.

Chromebooks were launched as a computer for everyone. I worked with Google Creative Lab to design a meme generator where anyone can create a meme for anything instantly and add to a massive gallery. The gallery was displayed throughout Times Sq during the holidays where everyone could join in and see themselves live on massive billboards.

I worked with AKQA to create a digital experience to pair with their high-end coffee experience in Portland, OR.

Campaign for Google Play focusing on select cities and the music unique to them.

Worked with R/GA on an early visual exploration for Nike Fuel.

Sprite sponsored the 2014 NBA All-Star Weekend and Slam Dunk Contest in New Orleans. I worked with Translation on a few versions of the poster for the event.